Zespri International markets and distributes kiwifruit worldwide, with a product range that includes SunGold and Green varieties. Its work brings together logistics, marketing, and consulting to connect growers and consumers while promoting kiwifruit nutrition, sustainability, and everyday recipe inspiration. The company profile may be relevant to candidates exploring roles connected to global food distribution and consumer-focused brand development.
Brand Manager, Shopper Marketing – Vietnam (Hybrid)
Lead Zespri’s shopper and trade marketing agenda in Vietnam, shaping integrated plans that build brand growth and premium positioning. Use consumer insight, campaign leadership and investment analysis to improve marketing effectiveness.
Description
- Lead integrated shopper and trade marketing planning for Vietnam
- Align Vietnam marketing strategies with Zespri’s global and regional sales and marketing priorities
- Execute assigned marketing programs to a high standard
- Translate consumer and shopper research, market developments and competitor activity into marketing responses
- Build and deliver the annual Vietnam Marketing Plan with relevant stakeholders
- Manage Return on Marketing Investment and review performance against agreed measures
- Support Zespri’s strategic priorities across Vietnam, APAC and global markets
- Complete additional marketing responsibilities assigned by the line manager
- Improve brand awareness, Brand Power, Brand Premium and financial results in Vietnam
- Support Zespri Kiwifruit tray sell-out and expand market penetration
- Monitor, analyse and optimize marketing spend within the approved budget
- Assess campaign outcomes, recommend adjustments and implement improvements that strengthen brand preference, sustain premium pricing and deepen consumer engagement
- Partner with the Senior Marketing Manager, APAC South, the APAC regional team and the Vietnam in-market team
Requirements
- At least five years of experience in brand marketing, product management or shopper and trade marketing across a broad range of activities in Vietnam
- Background in planning marketing campaigns within an international FMCG organization
- Fluent written and spoken Vietnamese and English
- Able to present, influence and collaborate effectively with internal stakeholders in English
- Essential experience managing agency relationships
- Demonstrated ability to work effectively with global and regional marketing teams
- Experience collaborating cross-functionally with sales, market development, supply chain or finance teams
- Experience motivating others or leading project delivery
- Experience managing budgets, supported by strong analytical skills
- Strong customer service, time management, reliability and attention to detail
- Able to ensure marketing activities follow Zespri standards and guidelines
- Market research experience using quantitative and/or qualitative methods is desirable
- Knowledge of agriculture, fruit or other food-related businesses is an advantage
Benefits
- Competitive total remuneration package
- FlexWELL flexible working model combining home and office work
- One additional paid annual leave day each year through Zespri Day
- Global life and permanent disability insurance
- Group medical insurance