Vanderbilt University Medical Center is an academic health system focused on patient care, biomedical research, and medical education. Its network of hospitals and clinics provides primary, specialty, and subspecialty services across the Mid-South, while its research and training programs support advances in healthcare and the development of future medical professionals. The center also serves as a major referral institution, bringing clinical expertise and innovation together in one organization.
Assistant Director of Marketing, Vanderbilt University Medical Center (Hybrid)
Lead integrated campaigns, website strategy, and recruitment marketing for Vanderbilt Engineering. Promote academic programs, events, and strategic initiatives across digital and campus channels.
Description
- Create integrated campaigns aligned with School priorities
- Deliver annual marketing plans
- Partner with Enrollment Management on graduate recruitment campaigns
- Coordinate marketing across campuses and program locations
- Maintain content calendars for digital and social channels
- Collect program information from academic departments and directors to keep marketing materials accurate
- Direct School website strategy and governance
- Improve website usability and conversion performance
- Oversee content structure and major website redesigns
- Review analytics and recommend enhancements
- Maintain compliance with university accessibility standards across digital materials
- Create recruitment collateral and support graduate program launches
- Coordinate advertising and produce print and digital materials
- Support email and CRM campaigns for prospective students
- Contribute to domestic and international recruitment efforts
- Plan marketing for conferences, symposiums, lectures, admissions events, and major announcements
- Coordinate event promotions and collateral production
- Manage GA4 reporting and analytics across social and digital channels
- Track peer-institution marketing practices and emerging digital trends
- Maintain visual consistency, marketing toolkits, and departmental brand standards
Requirements
- Bachelor’s degree in marketing, communications, business, or a related discipline
- At least five years of experience in digital marketing, social media, or a comparable field
- Demonstrated knowledge of social platforms, content strategy, and digital marketing practices
- Experience with SLATE is preferred
- Working proficiency with analytics platforms such as GA4
- Experience managing paid social campaigns and optimizing performance
- Excellent written and spoken communication abilities
- Strong project management capability