Papaya Global is a PayTech company building technology for cross-border payroll, payments, and workforce management. Its platform helps businesses coordinate payroll and payment operations across more than 160 countries, with services covering contractor payments, employer of record solutions, and real-time payment processing. The company also supports API integrations, workforce data analysis, fraud prevention, and data security, giving global organizations tools to manage international workforce payments with greater accuracy, visibility, and regulatory control.
AI Organic Growth Manager (SEO/GEO) — Papaya Global, Hybrid
Lead Papaya Global’s SEO and GEO strategy to expand organic visibility and generate B2B leads. Optimize payroll, EOR, and payments marketing across search engines and AI platforms.
Description
- Lead the GEO and SEO roadmap to increase organic visibility and lead generation
- Create and execute strategies spanning traditional SEO, entity optimization, structured data, and AI search visibility
- Track search and AI developments, competitor activity, and emerging optimization methods
- Perform recurring website audits covering technical SEO, structured data, site health, performance, and security
- Coordinate implementation work with developers
- Own and prioritize the marketing website roadmap in line with business objectives and available development resources
- Improve content for search performance and user experience through keyword research, entity alignment, site architecture, and content embedding
- Publish and maintain content in WordPress and other CMS platforms as required
- Apply conversion rate optimization practices to improve visitor-to-lead results
- Measure organic traffic, keyword and entity rankings, brand visibility, AI search presence, and conversion performance
- Deliver reports and practical recommendations to marketing leaders and cross-functional partners
- Track visibility share through brand mentions, query coverage, and inclusion in AI-generated overviews
- Collaborate with developers, content specialists, and the wider marketing organization
Requirements
- At least three years of demonstrated success in international or technical SEO with measurable B2B results
- Advanced knowledge of AEO/GEO, entity SEO, structured data, and AI-powered search
- Proficiency with Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog
- Strong analytical and reporting capabilities using Excel or Sheets and business intelligence tools
- Practical CMS experience, including required WordPress expertise; HubSpot and Salesforce knowledge is beneficial
- Well-developed project management, prioritization, multitasking, and organizational skills
- Clear communication abilities for cross-functional collaboration and stakeholder reporting
- A proactive, detail-focused team contributor who takes initiative and keeps pace with SEO developments