Blend360 एक पेशेवर सेवा कंपनी है, जो आर्टिफिशियल इंटेलिजेंस, डेटा एनालिटिक्स और डेटा-आधारित समाधानों के माध्यम से Fortune 1000 तथा अन्य बड़े उद्यमों को जटिल कारोबारी चुनौतियों से निपटने में मदद करती है। इसका कार्य बिज़नेस इंटेलिजेंस, डेटा इंजीनियरिंग, डेटा साइंस, MLOps और डेटा गवर्नेंस तक फैला है। कंपनी विशेषज्ञ टीमों और AI क्षमताओं को एक साथ लाकर स्वास्थ्य सेवा, वित्तीय सेवाओं, ऊर्जा, खुदरा, प्रौद्योगिकी, मीडिया एवं दूरसंचार तथा यात्रा और आतिथ्य सहित विभिन्न क्षेत्रों के संगठनों का सहयोग करती है। Blend360 के कार्य को “AI-Enabling Solution of the Year” जैसी मान्यताएँ मिली हैं और इसे “Top Generative AI Service Providers 2024” में भी शामिल किया गया है।
Senior Director of Marketing Strategy at Blend360 — Canada Remote
Lead Blend360’s global marketing strategy across market positioning, analyst relations, growth planning, measurement, events, and partner alignment. Shape the narrative and operating model for an AI services provider.
विवरण
- Collaborate with the Head of Global Marketing to increase marketing impact
- Develop Blend360’s market narrative, category position, differentiation, and thought-leadership direction
- Own messaging frameworks for campaigns, events, sales enablement, executive communications, and partner content
- Set editorial standards and governance across regions, functions, and channels
- Review press releases, analyst communications, executive bylines, and launch messaging
- Establish success measures and reporting that demonstrate business impact
- Lead earned media, thought leadership, and executive visibility
- Set analyst relations direction with the Head of Global Marketing and senior leaders
- Convert client results into credible evidence for buyers, analysts, and media
- Turn company growth priorities into sequenced and resourced marketing initiatives
- Own measurement frameworks and present performance to the executive team and board
- Direct investment choices and prioritization tradeoffs
- Create enablement resources, client materials, and proof points for sales and client business units
- Coordinate events and partner initiatives around target accounts and the core narrative
- Lead and develop marketers across communications, content, design, and enablement
- Coach senior contributors and managers, establish performance expectations, and build the talent pipeline
- Strengthen operating consistency and knowledge sharing across global teams
- Maintain the rhythm that aligns and engages a distributed international team
- Advance Blend360’s AI-native operating model
आवश्यकताएँ
- A proven record of owning a substantial marketing function or portfolio and being responsible for its outcomes
- Strong expertise in brand, corporate communications, or integrated marketing
- Experience securing earned media coverage
- Exposure to analyst relations
- Sound editorial judgment, with the ability to edit work and teach strong writing practices
- Experience working across several marketing disciplines
- Strong understanding of the technology sector and technical storytelling
- Experience in professional services or the ability to quickly learn a new industry
- Background managing marketers and recruiting senior talent
- Confidence engaging with a CEO and senior leadership team
- Experience in service businesses, technology, and partner ecosystems
- Experience building or expanding marketing capabilities during growth or a transaction
- Hands-on experience applying AI to marketing work
- Experience marketing across LATAM or EMEA, or across languages and regional buying cultures
- Experience leading a rebrand, repositioning, or category-definition initiative
- Established relationships with Forrester, Gartner, Everest Group, or comparable analysts
लाभ
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid time off
- Paid holidays
- Commuter benefits
- Spending accounts
- Life insurance
- Disability coverage
- Employee assistance programs