Gremlin
Gremlin
Gremlin builds an enterprise reliability platform that helps organizations find and address risks in complex software systems. Its tools bring together reliability management, chaos engineering, and fault injection so teams can test how systems respond to failures, assess reliability, and strengthen resilience. Gremlin serves organizations in sectors including finance and retail, helping them reduce the risk of disruption and downtime.

Senior B2B SaaS Content Marketing Manager

Lead SEO and AI search visibility, executive thought leadership, and pipeline-focused content for Gremlin’s reliability platform. Create technical content for engineering leaders and software teams that depend on high availability.

विवरण

  • Shape Gremlin’s content marketing strategy.
  • Lead content launches, testing, and optimization across owned, earned, and paid digital channels.
  • Set Gremlin’s SEO, AEO, and GEO strategy to improve visibility in Google, AI Overviews, ChatGPT, Claude, and Perplexity.
  • Develop and manage a thought leadership program for the CEO and leadership team.
  • Create short- and long-form content for engineering leaders, including blog posts, case studies, original research, and short videos.
  • Track leads, pipeline, influenced revenue, AI visibility, citations, and share of voice, and prioritize the activities that perform best.
  • Oversee content, design, and SEO/AEO agency partners.
  • Assess which work should stay with vendors, move in-house, or use AI-assisted workflows.
  • Build and document repeatable AI workflows for content research, drafting, repurposing, and optimization.
  • Research, recommend, and assess new content strategies.

आवश्यकताएँ

  • Bring a strong understanding of and enthusiasm for marketing.
  • Understand B2B technology buyers and their journey in depth.
  • Prioritize business results such as pipeline and influenced revenue over vanity metrics.
  • Use AI tools regularly and hands-on to improve outcomes while maintaining quality.
  • Understand AEO/GEO fundamentals and how AI search is changing content strategy.
  • Communicate and collaborate effectively.
  • Be willing to learn from setbacks and keep growing.
  • Have 5+ years of B2B SaaS content marketing experience, ideally at a scaling SaaS startup.
  • Translate technical material into compelling copy and calls to action.
  • Produce and edit written, video, and visual content, including short videos for LinkedIn and YouTube.
  • Own and manage content calendars.
  • Drive content engagement through owned, earned, and paid channels.
  • Grow executives’ LinkedIn audiences and demonstrate measurable results.
  • Improve and track brand visibility in AI answer engines.
  • Use Google Analytics, Search Console, Tag Manager, and an SEO/AEO platform such as Ahrefs or Semrush.

लाभ

  • 401(k) matching
  • Equity
  • Flexible time off
  • Paid company holidays

संबंधित नौकरियाँ

All Hands and Hearts

Senior Content and Communications Lead

All Hands and Hearts

Lead editorial, email, social, and rapid-response storytelling for All Hands and Hearts’ disaster recovery and education programs. Shape communications that share community impact with accuracy and dignity.

खोलें
Genetec
Fleetio

Senior Content Marketing Manager, Fleetio (Remote, US)

Fleetio

Lead thought leadership for Fleetio’s fleet management software, shaping content that builds authority across fleet maintenance and transportation. Drive content strategy, SEO, demand generation, and pipeline growth through research, campaigns, and cross-functional collaboration.

खोलें
Cisco

Cisco Content Designer, UX Writing

Cisco

Shape interface language, terminology, and information architecture for Cisco’s security, observability, and platform software. Collaborate with teams across design, product, engineering, research, and marketing.

खोलें
Mendix

Industrial B2B Content Marketing Manager

Mendix

Lead technical content for Siemens Digital Industries Software’s enterprise AI platform, spanning SEO, thought leadership, and demand generation. Use performance insights to grow qualified pipeline.

खोलें
TRM Labs

Senior Content Marketing Lead, Insights — TRM Labs

TRM Labs
201 – 500 कर्मचारी
B2Bअनुपालनक्रिप्टो

Lead editorial planning and turn TRM Labs’ crypto-crime research into reports, articles, and campaigns. Use AI-assisted workflows to expand distribution, search visibility, and media reach.

खोलें