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Entrata develops property management technology for multifamily, student, affordable, military, and commercial housing. Its unified platform combines leasing, marketing, facilities management, utility management, financial accounting, and other operational workflows in one system. AI and automation support tasks such as resident interactions, leasing, and decision-making, while products including ResidentPortal and homebody services are designed to improve the resident experience. Entrata’s software helps property managers coordinate complex housing operations and work toward greater efficiency, stronger net operating income, and improved profitability.